Sunday, June 13, 2010

INNOVATION IN A TIME OF UNCERTAINTY

Business is facing more uncertainty today than any time in memory and many businesses have opted for a "Steady as She Goes" philosophy during this period. A word about "Steady as She Goes" - it is the start of a slippery slide downward. There is no "steady" in business - You are UP or you are OUT, so if you'd like to be UP then it is time to get your innovative juices flowing.

In a previous blog we talked about "Eating the Competition" - buy away the phone numbers and client lists of your weaker competitors. It will be a cheap buy and you will reduce the size of your market's supply while increasing your market share with little extra work.  If done right, this move pays for itself very quickly.

That is not the innovaiton we're talking about today - It's Netflix vs Blockbuster. It's the good idea - implemented. You've had many good ideas, but did you write them down and take the time to "teamwork them" and see if they could be implemented. The next time that idea enters your head - write it down - that may mean keeping a pad and pencil on the nightstand. Comedians MUST do this. You CAN do this.

Read inspirational stuff instead of motivational, organizational, proceedural stuff. There is a ton of that stuff, and very little good stuff about innovation. Try this one...Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates, Peter Skarzynski and Rowan Gibson. This is a 5 Star reveiw book and it's available for Kindle. Here's the link http://www.amazon.com/Innovation-Core-Blueprint-Transforming-Innovates/dp/1422102513/ref=cm_cr_pr_product_top. You can also buy it on our website at http://www.coloradobusinesslistings.net/business_resources.asp in the coming days.

If you have any suggestions on how to improve one's business, selling a business or buying a business, please contact us at cobiz@coloradobusinesslistings.net

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